Gap Inc. PDP Redesign 2022
In 2022 my team was tasked with redesigning the Gap Inc. product page template to enable a scalable, modular design, offering customized and personalized experiences for customers. I transitioned to a new role prior to the end of development, but qualitative user testing showed improved usability in all areas, higher levels of trust and collaboration between the central Gap Inc. UX team and the brands that participated which resulted in increased UX demand for the organization. The redesign was completed and launched across brands sequentially through H2 2022 and Q1 2023.
Team
Product - Sr. Director, PM
Research - Analyst
XD - Sr. Manager, Sr. UX Designer (2)
Engineering - Sr. Director
Role
Sr. UX Manager
