Hey there! I'm Joe.

I'm a Sr. Experience Designer based in San Francisco.

I currently work at Expedia Group working on implementing ML-powered experiences in our Landing Page Growth spaces. In addition, due to a lifelong obsession with Artificial Intelligence, I own and operate Holograph, my online home for exploring AI where I post LLM-Operator tests based on user interviews with individuals who interact with my custom GPTs, and Lightweight Future, where I sell artwork that I have developed using Midjourney, my own photography, and hand-done digital design techniques.

I’m obsessed with “why”—why this problem, why this metric, why did that happen? I strive to be concise and help synthesize what I hear for the good of the group. My belief is that perfection is unattainable but iteration keeps you moving towards it, and the more abstract the problem the better.

My time outside of work consists of being a father and a husband, reading, taking photos, driving my car on track, and searching for questions I haven’t asked.