Simplify Search

In 2022 I was brought on board to Expedia to work on a project called “Simplify Search”. The goal of this project was to assess work-in-progress and current trends to understand how we could augment our core Search experience to solve traveler problems from the perspective of three trends:

  1. Increased App usage

  2. AI Advancements changing traditional search paradigms

  3. E-commerce advertising continues to pay huge dividends

Team

Content
Product - Sr. Director, PM
Research - Analyst
XD - Sr. Director, Sr. Manager, Principal, Sr (2)
Engineering - Sr. Director

Role

Sr. UX Designer

 

The new flow introduces an extra step by putting the search flow behind a button, but proactively helps travelers by allowing them to give more context to their trip up front.

The benefits of additional context become very apparent for trips requiring both lodging and a flight, reducing required interactions by 35%.